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Martha Hancock is an experienced leader in business development, marketing, corporate social responsibility and environmental sustainability. She specializes in building and implementing programs that drive revenue, brand value, social influence and employee engagement, and is a mission-driven professional committed to working to address the climate crisis. As Chief Growth Officer at Mantle314, she leads our efforts to engage new clients in understanding, assessing and developing climate-smart solutions to address their organizations’ exposure to climate risks and opportunities.
In 2000, Martha started her progressive career at RBC Royal Bank in B2B marketing and sales enablement. She quickly advanced to senior roles in marketing strategy for commercial banking and institutional investor services. Within the Business Financial Services unit, she led and activated marketing initiatives for RBC’s Green Strategy across a wide range of industry sectors. While working with the Institutional Investor Services business, she led the branding work for a major international joint venture resulting in RBC Dexia Investor Services.
Joining Manulife in 2012 as Director, Corporate Citizenship, Martha deepened her knowledge of the financial sector and worked to formalize and integrate corporate social responsibility practices into both the brands and businesses of this global insurance and financial services company. Within a year, she was promoted to AVP, Philanthropy & Sponsorship and Chief Environmental Officer working closely with senior leaders across the organization (including John Hancock in the US and Manulife in 10 Asian markets) on a wide range of projects from volunteerism and community investment, to environmental risk management frameworks and policies, to public disclosures and becoming a PRI signatory. Most recently and since 2017, Martha was SVP, Development at WWF Canada leading a team of fundraisers generating significant year over year revenue growth and engaging a wide spectrum of donors in vital conservation work helping to ensure Canada is a place where both people and nature thrive.
Martha holds an MBA from the Schulich School of Business, York University in Toronto, and an undergraduate degree from the University of King’s College in Halifax.